Europe Brown Rice Market Size, Share, Trends, & Growth Forecast Report – Segmented By Length (long, Medium, Short), Type (sweet, Basmati), and Regional - (2024 to 2029)
The Europe Brown Rice Market is expected at USD 1.30 billion in 2024 and estimated to be growing at a CAGR of 5.0%, to reach USD 1.66 billion by 2029.
Rice is one of the chief staple food, consumed across the world by more than half of the total world’s populace. Rice is produced and milled globally, yet the majority percentage of the total rice produced is consumed in the regions where it is produced. Most of the rice produced and consumed in Asia and Central-Asian countries like India, Pakistan, and Thailand accounts for approximately 90% of world rice production. Due to high export of rice to other countries, the current share in global rice consumption of these countries is slightly lesser than the total production. The Europe Brown Rice market is driven by the growing health consciousness and the rising number of mergers and acquisitions and the strategic collaborations between companies coupled with the increasing investment of vendors to maintain a steady supply of rice. The introduction of new products and flavors has also contributed to the growth of the market.
The Europe market has been geographically segmented into
As of 2016, Europe holds the second position in the global market share analysis. The rapid growth in consumption is set to further boost the market growth in Europe.
Frequently Asked Questions
The key factors driving market growth include the rising trend toward healthy and organic food consumption, increased awareness about the health benefits of brown rice, and the growing prevalence of lifestyle diseases like diabetes and obesity that encourage healthier eating habits.
Yes, the demand for organic brown rice is rising rapidly in Europe, particularly in markets like Germany and the UK, due to growing consumer awareness of sustainability and preference for pesticide-free, natural food products.
Brown rice is considered healthier than white rice due to its higher fiber content, presence of more vitamins (especially B vitamins), and minerals like magnesium and phosphorus. It also has a lower glycemic index, making it beneficial for people managing blood sugar levels.
The key challenges include high prices compared to white rice, limited awareness about the benefits of brown rice in some regions, and limited domestic production in Europe, leading to higher reliance on imports, particularly from Asia.
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