Europe Pastries Market Research Report – Segmented By Taste (Sweet, Savory), Sales (Packaged Pastries, Artisanal And In-Store Bakeries), Distribution Channel (Online Sales, Supermarkets/Hypermarkets, Convenience Stores, Others), And Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic And Rest Of Europe) - Industry Analysis On Size, Share, Trends, COVID-19 Impact & Growth Forecast (2024 To 2029)

Updated On: January, 2024
ID: 3605
Pages: 145

Europe Pastries Market Size (2024 To 2029)

The size of the Europe pastries market is expected to be worth USD 19.92 billion in 2024 and grow at a CAGR of 2.64% from 2024 to 2029 to achieve USD 22.70 billion by 2029.

The confectionery industry's most important product is pastries. They're a baked sweet dish made using flour, sugar, eggs, butter/oil, baking soda, yeast, or powder, and other elements. The patisserie is a place to celebrate special occasions such as weddings, anniversaries, and birthdays. The cakes can be sweetened with flour, water, and shortening dough or left plain. There are various types of pastries available on the market that are prepared with natural ingredients such as wheat flour and beneficial fats. As part of the broader desire for healthy ingredients, calorie-free enjoyment, and increased demand for mobile food, specialty ingredients such as whole-grain breads, concentrates, and confectionary mixes have seen remarkable advancements in pastries. Sweet treats like cupcakes and cut cakes are bought for their aesthetic, texture, mouthfeel, and other subjective qualities, with a focus on healthy ingredients coming in second.

Urbanization, the biggest demand of the millennium generation, the increasing indulgence of cakes and pastries, bakery industry innovation, and customer preference for food are the primary drivers driving the growth of the Europe pastries market during the forecast period. Sweet, salty flour, water, and oily dough make up the dough. Empanadas are frequently fried or baked and used as a pie or tart crust. The most prevalent types of cakes on the market are puff pastries, short cuts, and choux. Additionally, an increase in disposable income has an impact on purchasing power in the European region, as well as the demand for pastries. Moreover, the expansion of western-style bakeries in the European region is expected to boost demand for cakes and pies throughout the projection period. The market is being driven by the widening of urbanization and the growing need for decreasing food. The pastry business has experienced many improvements, particularly in flavor and topping, as more people get interested in food experiments. As a result, personalized cakes are becoming increasingly popular as a means of driving long-term industry growth. Furthermore, due to an expansion in the workforce and an increase in disposable income, the number of ready-to-eat goods such as cakes, pies, and cakes grew, resulting in greater sales. Healthy eating is becoming more important as concerns about obesity and related health problems grow.

Whole grains and other healthful nutrients are used by manufacturers in their products. It also labels items and details all components accurately, allowing consumers to make informed choices. In addition, as demand for pastries and made-to-order cakes grows, ongoing trials to infuse the distinct aroma of peeling and toppings have been well received. Bakery products that provide functional benefits and are acceptable for the consumer's unique dietary demands, such as wheat gluten, kosher, organic, and natural ingredients, and the use of wheat flour other than wheat and rice and chia powder-based flour, are gaining popularity in the European region.

Furthermore, consumers seek foods that deliver immediate nourishment, and by paying a higher price for these items, they enable tremendous innovation in each product category. As a result, the increased demand for freshly baked cakes, as well as online sales and the introduction of new items, might be viewed as a market potential. Furthermore, as consumer knowledge of health issues grew, better components such as whole wheat flour instead of white flour were added. In addition, rising demand for reduced salt, gluten-free, multi-grain, and organic baked goods is propelling the market forward.

Healthy eating trends, obesity, and rising health-related concerns are all expected to fuel growth in the Europe pastries market throughout the forecast period. The rising tendency in household consumption may hamper the Europe pastries market's expansion.

Pastries, including frozen and fresh items, saw increased sales as a result of COVID-19's influence, owing to the jump in demand for convenience food. Artisanal pastries, on the other hand, saw a drop in sales due to limited consumer spending on non-essential food items and limited manufacturing of artisanal pastries, both of which can be ascribed to social distance and lockdown measures implemented by governments around the world.

This research report on the European pastries market is segmented and sub-segmented into the following categories.

Europe Pastries Market By Taste

  • Sweet     
  • Savory  

Based on taste, sweet pastries segment dominates the Europe pastries market during 2022-2027, since these sweet pastries comes under various flavors and most of the European population are anticipated to try out the several flavors in the sweet pastries. Therefore, this sweet pastries segment further drives the Europe pastries market growth in the next six years.

Europe Pastries Market By Sales

  • Packaged Pastries
  • Artisanal
  • In-Store Bakeries

The artisanal bakeries section of the Europe pastries market is increasing at a faster rate than industrial items. This is due to the fact that handcrafted products are highly tailored and contain a lot of information about health, flavor, and nutrition. The demand for freshly made cakes is also increasing, which is boosting the segment's growth. This allows customers to customize their products and receive a product that meets their preferences.

These items are often more expensive than those manufactured in in-store bakeries, but the vast range of choices and diversified possibilities entice customers to make a purchase, resulting in increased income for the segment and industry. The major competitors in the market want to deliver freshly prepared personalized cakes, which further propels the Europe pastries market growth during the foreseen period.

Europe Pastries Market By Distribution Channel

  • Online Sales          
  • Supermarkets/Hypermarkets       
  • Convenience Stores          
  • Others  

Based on the distribution channel, the online sales segment attributes the largest Europe pastries market share during 2022-2027. Today's population is heavily reliant on the internet, necessitating the necessity for marketers to expand their businesses via the internet as well. For this, the major market participants create an online distribution channel via which clients may place orders based on their interests or a list of available possibilities, which not only saves time but also makes order placement and delivery easier.

Manufacturers can either build or publish their own websites and handle direct customer service, or they can partner with local bakeries to sell customized and branded bakery products through local stores. Consumers can browse the website, skim through the menus, and take advantage of special offers that are usually reduced or available in packages.

Europe Pastries Market By Region

  • U.K
  • Germany
  • France
  • Russia
  • Spain

In the future years, Europe is expected to grow significantly. Consumer demand for convenience food in the region is increasing, particularly among millennials and the working population. Pastries sales are being driven by the presence of several established local bakeries and bakery product producers in the region, such as Baker's Delight and Finsbury Food Group Plc. Germany is anticipated to have the largest market share owing to the increasing consumption of pastries by the population. Moreover, the increasing indulgence of cakes and pastries, bakery industry innovation, and customer preference for food are the primary drivers driving the growth of the pastries market in Europe during the forecast period.


The companies covered in the report are American Baking Company, Aryzta, Bread Talk, Britannia, Edeka, Edwards, Finsbury, FlowerFoods, George Weston, and Groupo Bimbo   


  • Bimbo bakeries, which is a subsidiary of Mexican bakery giant grupo Bimbo had introduced a direct to costumer platform that provides BBU brand to the customer’s doorsteps.

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