Tablet PC Market Segmentation by Operating System (Android, iOS and Windows); By Screen Size (7 inch and 7 inch & above); By Application (Education, Work, Entertainment, and Others); By Distribution Channel (Online and Offline) - Demand Analysis & Opportunity Outlook 2027

Published: January, 2024
ID: 8810
Pages: 100

Tablet PC Market Size, Growth, Trends & Forecast (2022 - 2027)

The global tablet pc market was valued at $1.2 billion in 2020 and is estimated to grow at a CAGR of 22% to achieve a value of $3.5 billion by 2026.

A tablet PC also called a tablet, is a wireless personal computer with a touchscreen interface and the ability to utilise a stylus in some applications. It's larger than a smartphone, but not quite as large as a laptop or notebook computer. Tablets are available in a wide range of shapes, sizes, features, and types, and they are powered by one of three primary operating systems: Android, iOS, or Windows. Tablets typically have a screen size of 7 inches or more, and cellular networks may or may not be supported. Tablets can be used for smart business, entertainment, office computing, web browsing, and a variety of other things.

The global tablet pc market had an excellent fourth quarter (4Q20), with 19.5 per cent year-over-year growth with shipments topping 52.2 million units in 2021. The revival in tablet demand is undoubtedly attributable to exceptional demand in the consumer and education segments due to work from home and online learning.

Tablet PC Market Recent Developments

In China, Lenovo has released its first education-focused tablet, the Lenovo Tianjiao Pad, which features a Helio G90T SoC. The Lenovo Tianjiao Pad will be available for purchase in the region starting November 10 for 1,299 yen (about Rs 15,100).

Apple Inc. has diminished iPad tablet production in order to devote more resources on the iPhone 13, indicating that the worldwide processor supply crunch is affecting Apple more severely than previously thought.

Asus, a Taiwanese laptop manufacturer, is in talks with Indian EMS companies to start local manufacturing of its laptops in India, with the goal of capturing a 20% market share in the consumer laptop segment by 2021.

The antimicrobial layer of Acer's Enduro Urban T3, a 10-inch tablet, eliminates harmful bacterial contaminants from its screens and surfaces. It's also dust- and water-resistant (IP53 standard). Even the exposed ports and speakers are water-resistant.

Tablet PC Market Drivers

In the recent past, there has been a paradigm shift in customer demand towards tablet devices. Tablets, which were once mostly used for entertainment, have gained popularity in a range of applications as a result of technical developments, resulting in a shift in consumer usage habits. Tablets are currently being utilised for a variety of purposes in a variety of industries, including education, corporate, personal, and commercial. Tablet designs have also evolved significantly in response to consumer demands, with features such as lighter devices and higher screen resolution and size, enhanced graphics for gaming and video streaming, and apps for bill payment and syncing with other electronic devices for control and monitoring. Furthermore, during the projected period, the introduction of new upgraded models with lucrative features is expected to support the worldwide tablet market growth.

Tablet PC Market Restraints

Consumer desire for ‘phablets,' a hybrid gadget that combines a tablet and a phone, is predicted to stymie tablet adoption in the near future. Hybrid PCs, which combine the elements of a notebook computer with a tablet, offer significantly more sophisticated features than tablets, such as a lighter design, an external keyboard, and improved battery efficiency. Up to a certain extent, rising demand for these devices is projected to limit market expansion. Furthermore, rising demand for smartphones, which have features similar to tablets such as larger screens, better operating systems, and less weight, is likely to limit global table market growth throughout the projection period.

In comparison to established suppliers, emerging players in the industry are focusing on drastically cutting the cost of tablet computers. Because device production costs are cheap, new entrants benefit from huge profit margins. As a result, revenues of key participants in the worldwide tablet market are being eaten up by upstart suppliers. Furthermore, over the projected period, rising competition among major market participants and regular price drops are expected to stifle the worldwide tablet market's growth.




Market Size Available

2021 – 2026

Base Year


Forecast Period

2022 - 2027



Segments Covered

By Application, Type and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

  1. Samsung (South Korea)
  2. LG (South Korea)
  3. Asus (Taiwan)
  4. Lenovo (China)
  5. Huawei (China)
  6. Amazon (US)
  7. Microsoft (US)
  8. HP (US)
  9. Nokia (Finland)
  10. Toshiba (Japan)

Tablet PC Market Segmentation

Operating System: The market is segmented into Android, iOS and Windows.

The iOS, installed exclusively in Apple iPads, dominates the segment accounting for 37% of the market share. iPads are the most popular tablets in the world and are highly preferred by graphic designers because of selected professional applications which only run on iOS platforms, hence, aiding the market growth of iOS-supported tablets.

The Android platform is the fastest growing segment and is the only alternate platform challenging iOS. Android operating systems are available in several brands, hence, Android tablets is the most mass produced across the word. The primary factors driving the growth of the Android tablets are relatively cheaper prices, easy availibilty, and high compability across various devices. Therefore, Android tablets are expected to outsell iOS tablets by 2026.    

Screen Size: The market is segmented into 7 inch and 7 inch & above.

The 7 inches screen tablets are the most popular in the market owing to the convinience in carrying the device while travelling as well the economical prices they are available for, compared to larger screen decives.

Application: The market is segmented into Education, Work, Entertainment, and Others.

Entertainment holds the highest share in this segment compared to other uses. Tablets have a bigger screen than a smartphone and are easier to carry than a laptop, hence, its users receive the best of both worlds in a single device to enjoy OTT content. Educational tablets have been the fastest growing segment post-pandemic owing to the advent of online classes and surge in edtech platforms. Graphic designers use tablets the most for professional work and are pivotal in the growth of  the tablet pc market during the study period.

Distribution Channel: The market is segmented into Online and Offline.

Online platforms are the dominant channel, since, vendors make huge sales through flash sales and consumers receive heavy discount of products.

Tablet PC Market Regional Analysis

During the forecast period, tablet adoption by non-traditional end users such as restaurants, education, and healthcare is expected to drive tablet demand in North America. The growing use of tablet applications to improve educational institutions is driving up demand. In restaurants, table-top tablets are used to display menus and allow customers/patrons to place food orders and pay bills. The presence of Apple inc in the US makes the region the largest market for tablet pc in the world.

The Android operating system currently has a large share in the South American market. A lot of Android device makers are concentrating their efforts on the regional table market. Despite the fact that iOS is the market leader, Android smartphones are projected to take a larger share in the near future. In Argentina, Android tablets accounted for 74% of the tablet market, followed by 71 percent in Brazil and 59 percent in Mexico.

Due to technology improvements in growing nations such as China, India, and Japan, Asia Pacific is likely to be the most prominent regional market over the projection period. The Asia Pacific market is likely to benefit from changing consumer preferences as well as growing disposable income in India and South Korea.

Tablet PC Market Leader

Apple Inc is the leader in the global tablet pc market with a growth of 19% in 2021.

Tablet PC Market Key Players

  1. Samsung (South Korea)
  2. LG (South Korea)
  3. Asus (Taiwan)
  4. Lenovo (China)
  5. Huawei (China)
  6. Amazon (US)
  7. Microsoft (US)
  8. HP (US)
  9. Nokia (Finland)
  10. Toshiba (Japan)

Impact of COVID-19 of Tablet PC Market

The COVID-19 pandemic had a mixed impact on the tablet pc market. The initial quarter of 2020 hindered the global sales of tablets due to shutdown of production units, especially in Asia which is the largest manufacturing region of tablets. Apple Inc was the most adversely affected company because of low supply of chipsets. The demand for tablets increased gradually by the end of 2020 driven by the rising need of educational tablets and the easing down of lockdown restrictions.

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