Global User and Entity Behavior Analytics Market Size, Share, Trends, COVID-19 Impact & Growth Forecast Report – Segmented by Type (Solution and Services), Deployment Type (On-Premises and Cloud), Vertical (Financial Services & Insurance, Retail & E-commerce, Energy & Utilities, IT & Telecom, and Healthcare) and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Industry Analysis (2024 to 2029)

Updated On: June, 2024
ID: 10024
Pages: 150

Global User and Entity Behavior Analytics Market Size (2024 to 2029)

The global User and Entity Behavior Analytics (UEBA) market is predicted to reach USD 1.93 billion in 2024 and USD 13.27 billion in 2029, growing at a CAGR of 47.10% during the forecast period.


The favorable factors for the market's growth are the need to prevent insider threats to users. As a result, the demand for user and entity behavior analysis is expected to increase rapidly during the forecast period.

Due to the increasing volume of data breaches and massive investments in prevention technologies. Threats. In the face of growing demand for advanced security solutions, companies invest heavily in analytical attack detection solutions to uncover security risks that criminals can exploit, thus driving demand for user and entity behavior analytics solutions. This solution helps businesses cover insider threats, security management, identity and data breaches, and access management.

Analyzing the behavior of entities and users is a process of identifying insider threats, financial fraud, and targeted attacks. This solution is used to analyze patterns of human behavior and then apply statistical analysis and algorithms to detect variations. When end-users are cooperative, malware can sit idle and go unnoticed. Instead of trying to find where the stranger has entered, analyzing user and entity behavior allows for faster detection using algorithms to detect insider threats. The Entity and user behavior analytics are extensively implemented on big data platforms like Apache Hadoop to analyze petabytes and recognize insider and advanced threats. The pooled data is analyzed to define various patterns of human behavior, which are then used to detect unusual behaviors and threats. This is done using advanced machine learning and statistical analysis techniques.

Product that uses innovative algorithms and incorporates machine learning capabilities to track, collect, and analyze the behavior of users, and entities that include employees of an organization, external contractors, or external people connected to the network or any other server, device, and application connected to the network. The core functionality of machine learning systems is now being put to good use for enterprise security applications. User and Entity Behavior Analytics tools that perfectly complement security information and event management programs (SIEM) are expected to become major trends in the coming years.


Factors limiting the growth of the user and entity behavior analysis market include a shortage of trained security professionals and a lack of awareness of advanced insider threats.




Market Size Available

2023 to 2029

Base Year


Forecast Period

2024 to 2029



Segments Covered

By Type, Deployment Mode, Industry, and Region


Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa


  Market Leaders Profiled

Splunk Inc. (USA), Securonix (USA), Varonis Systems, Inc. (USA), Bay Dynamics (USA), Exabeam, Inc. (USA), Gurucul (USA), Niara Inc. (USA), Sqrrl Data, Inc. (USA), Dtex Systems (USA) and Rapid7 (United States) and Others.



Global User and Entity Behavior Analytics Market Analysis By Type

The market is classified according to the type of solution, such as internal threats, compromised credentials, data loss prevention, etc. In addition, the service types segment is divided into implementation and continuous optimization.

Global User and Entity Behavior Analytics Market Analysis By Deployment

The market is segmented on-premises and in the cloud. The local segment is expected to account for most of the global user and entity behavior analytics market, as most organizations prefer local deployment of solutions.

Global User and Entity Behavior Analytics Market Analysis By Industry

Among verticals, the financial and insurance services segment is expected to justification for the largest share of the global market, as organizations related to this industry urgently need to protect their confidential data from internal breaches. Nonetheless, the healthcare segment is foreseen to develop with the maximum CAGR during the outlook period. This increase in the growth of the healthcare segment can be credited to the growing awareness among organizations of threats posed by experts and recent cases of high-profile cyber-attacks.


During the review period, the North American region dominated the business with a 40.5% share of the world market due to the increased use of functional analysis solutions by consumers and organizations in the various industries in the region. The growth of the market has increased due to the usage of mobile and web applications in the region and the need for security solutions to detect data threats. The increasing adoption of UEBA solutions drives market growth. With a solid technology base, the United States, Mexico, and Canada invest heavily in research and development to deliver significant developments in UEBA solutions that deliver total value to customers of UEBA solutions.


The major companies operating in the global user and entity behavior analytics market include Splunk Inc. (USA), Securonix (USA), Varonis Systems, Inc. (USA), Bay Dynamics (USA), Exabeam, Inc. (USA), Gurucul (USA), Niara Inc. (USA), Sqrrl Data, Inc. (USA), Dtex Systems (USA) and Rapid7 (United States), among others.


  • In June 2019, Securonix launched the Global Managed Security Service Provider Program (MSSP). The program is designed to attract and train Managed Service Providers worldwide to improve their threat recognition and response capabilities with Securonix Next-Gen SIEM.


This research report on the global user and entity behavior analytics market has been segmented and sub-segmented based on the type, deployment, industry, and region.

By Type

  • Solutions

    • Internal Threats

    • Compromised Credentials

    • Data Loss Prevention

  • Services

    • Implementation

    • Continuous Optimization

By Deployment

  • On-Premises

  • Cloud

By Industry

  • Financial And Insurance Services

  • Retail And Electronic Commerce

  • Energy And Public Services

  • IT And Telecommunications

  • Health

  • Defense And Government

  • Others

By Region

  • North America

    • The United States

    • Canada

    • Rest of North America

  • Europe

    • The United Kingdom

    • Spain

    • Germany

    • Italy

    • France

    • Rest of Europe

  • The Asia Pacific

    • India

    • Japan

    • China

    • Australia

    • Singapore

    • Malaysia

    • South Korea

    • New Zealand

    • Southeast Asia

  • Latin America

    • Brazil

    • Argentina

    • Mexico

    • Rest of LATAM

  • The Middle East and Africa

    • Saudi Arabia

    • UAE

    • Lebanon

    • Jordan

    • Cyprus

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Frequently Asked Questions

How does the User and Entity Behavior Analytics market address the evolving landscape of insider threats globally?

UEBA solutions utilize advanced machine learning algorithms to analyze user behavior patterns, detect anomalies, and identify potential insider threats. This proactive approach enables organizations to mitigate risks associated with insider attacks, safeguarding sensitive data and critical systems.

What role does regulatory compliance play in driving the adoption of User and Entity Behavior Analytics solutions globally?

Regulatory compliance, such as GDPR, HIPAA, and other data protection laws, plays a crucial role in promoting the adoption of UEBA solutions. Organizations are compelled to implement robust security measures to comply with these regulations, thereby boosting the demand for UEBA solutions globally.

How are cloud-based User and Entity Behavior Analytics solutions gaining prominence in the global market?

Cloud-based UEBA solutions are gaining traction due to their scalability, flexibility, and cost-effectiveness. Organizations are increasingly opting for cloud deployment to enhance accessibility, manageability, and real-time monitoring, driving the global shift towards cloud-based UEBA solutions.

How are advancements in artificial intelligence influencing the capabilities of User and Entity Behavior Analytics solutions globally?

Advancements in artificial intelligence enhance the predictive and analytical capabilities of UEBA solutions. Machine learning algorithms can identify evolving threat patterns, provide real-time alerts, and continuously adapt to new cyber threats, making UEBA solutions more robust and effective on a global scale.

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