Mobile Learning Market

Global Mobile Learning Market Size (2024 to 2029)

The global mobile learning market is predicted to be worth USD 127.8 bn by 2029 from USD 48.27 bn in 2024, growing at a CAGR of 21.5% from 2024 to 2029.

Mobile learning, also known as m-learning or e-learning, is defined as education through the Internet or the network through mobile devices, such as smartphones, handheld computers, and tablets. In mobile learning, educational materials are delivered through mobile apps, social interactions, and online educational centers. Mobile learning provides educational institutions with real-time capabilities to deliver educational content and information to students on any platform. Plus, it provides educational content for students anywhere, anytime, or on any platform. Mobile learning also provides a centralized portal for students to complete and download assignments, download course instructions, and work in online social groups to complete assignments.

MARKET DRIVERS

The global mobile learning market is expected to grow at a rapid rate during the forecast period due to increasing demand for mobile learning from educational institutions. The increasing adoption of digital learning solutions due to the increased penetration of mobile devices has allowed students to access material, away from a fixed location, blurring boundaries and introducing interactive ways through which the overall learning experience has been enhanced. Additionally, information is presented more effectively using many types of digital media, contributing to better understanding and retention of concepts. According to the recent HP India report, 63% of respondents in the country believe that digital learning is more effective in boosting their children's creative thinking, and 57% of respondents believe that experimental learning enables better understanding and that's why parents are willing to spend on learning apps for children's education that should support the market in the future.

Mobile learning is a growing field for training and development departments in organizations across all industries. Most companies are embracing technology-assisted learning, which enables students to create, store, and deliver innovative ideas in the workplace. According to the study, organizations that rely on mobile learning solutions have seen their productivity increase by 16% and improve the creativity and loyalty of their employees. A survey conducted by IBM India of CIOs, CMOs, CTOs and other decision-makers in various industry verticals indicated that around 57% of companies plan to invest in BYOD and mobile technology. In comparison, 67.4% expressed personal interest in owning this technology, reflecting the growth of mobile learning in the business segment.

To reduce the cost of training, most companies have reduced the hiring of trainers and started adopting mobile learning solutions such as Massive Open Online Courses (MOOCs) which are offered by private content providers such as Coursera, Udacity, Khan Academy, etc.. Additionally, many companies are attempting to implement mobile learning solutions to provide training that can be performed on the go and in the workflow of users. The flexibility of training is in the hands of the user and you can learn at your own pace, according to your convenience, and ultimately gain experience effectively.

Growing technological advancements in the fields of computers, mobile phones and information technology are expected to drive the mobile learning market during the forecast period. The increasing shift from paper books and pencils to electronic solutions in educational and corporate institutions is expected to increase the demand for mobile learning worldwide. The demand for digital education has fueled the need to effectively manage online content, courses and other educational processes. This, in turn, is expected to boost the global mobile learning market in the coming years.

The increased deployment of tablets in educational institutions is expected to boost the global mobile learning market during the forecast period. The emergence of digital technologies such as artificial intelligence (AI), cloud computing and the Internet of Things (IoT) around the world is also expected to increase the demand for mobile learning during the forecast period.

MARKET RESTRAINTS

However, rising costs associated with equipment, connectivity and maintenance are expected to hamper the mobile learning market during the foreseen period. In addition, the lack of technical skills of teachers and students, as well as budgetary constraints related to technological infrastructure, are expected to constrain the market in the coming years.

Impact of COVID-19 on the Global Mobile Learning Market

The increase in COVID-19 cases worldwide is causing an economic slowdown. Developed countries are strongly affected by this pandemic. Most companies and publishers have suspended their activities. The education sector has been penalized in most countries due to partial or total foreclosure. Digital learning is on the rise. Mobile learning is seeing an opportunity for growth and increased use worldwide due to foreclosure. Most educational institutions and companies are turning to digital courses to share and deliver information and education to students via mobile phones, tablets, etc. This, in turn, is expected to indirectly drive the global mobile learning market in the coming years.

REPORT COVERAGE

REGIONAL ANALYSIS

North America and Europe are the major contributors to this industry, followed by Asia Pacific. The increasing investments by existing players and advent of new players have reinforced the mobile learning business in these areas.

KEY MARKET PLAYERS IN THE GLOBAL MOBILE LEARNING MARKET

Upside Learning, Dell, SAP, SweetRush, City & Guilds Kineo, Epic Learning Group, Allen Interactions, GLAD Solutions, Oxagile, and LAS are some of the notable companies in the global mobile learning market.

RECENT HAPPENINGS IN THIS GLOBAL MOBILE LEARNING MARKET

• In May 2020, Promethean, a global educational technology company, launched new features for its ActivPanel Elements series, offering affordable, easy-to-use and secure innovations. It has added features to lighten the workload of teachers and IT managers by integrating with cloud storage accounts like Google Drive and Microsoft OneDrive that provide easy access and registration of content during class and in the classroom.
• In May 2020, Skillsoft partnered with the Data Society to offer its Data Science Bootcamp on its smart learning experience platform, Percipio. The Data Society instructors, who provided over 3,000 hours of training in 2019 with clients like NASA, Discover, and the U.S. State Department, will lead the Bootcamp. Available as a free course, the Data Wrangling with Python Bootcamp enables participants to directly interact with tutors and receive high-quality, customized instructions, collaborating with others in a virtual environment.

DETAILED SEGMENTATION OF THE GLOBAL MOBILE LEARNING MARKET INCLUDED IN THIS REPORT

This research report on the global mobile learning market has been segmented and sub-segmented based on the software, application, end-user and region.

By Software

• E-Books
• Video Courses
• Interactive Reviews
• Others

By Application

• Corporate Learning
• Classroom Learning
• Stimulation-Based Learning
• Others

By End User

• Academic
• Corporate

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa