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Whole Grain Foods Market By Product Type (Baked Foods, Cereals, Flours, Seeds And Nuts, And Others), By Fibre (High Fibre Foods, Soluble Foods, And Insoluble Foods), By Price Range (Premium, Mid, And Low), By Distribution Channel (Supermarkets/hypermarkets, Online/e-Commerce, Independent Retail Outlets, And Others) By Region - Global Industry Analysis, Size, Share, Growth, Trends, And Forecast 2023-2028

Published: March, 2023
ID: 4951
Pages: 175
Formats: report pdf report excel report power bi report ppt

Whole Grains Foods Market Size, Share, Growth (2023-2028)

Whole Grains Foods Market size is supposed to reach USD 5 billion by 2028, with a CAGR of 3.8% over the analysis period 2023-2028.

Whole Grain Foods Market

Whole Grains Foods Market Overview

Whole Grains Foods Market is expected to gain immense momentum in the coming years due to increasing consumer health awareness. There are different variations in the global whole grain foods market depending on the variants and applications. Bakery products, one of the segments analyzed in the report, are expected to grow at a CAGR of 3.5% to reach USD 27.1 billion by the end of 2027. After an early analysis of the business implications of the pandemic and its induced economic crisis, the growth of the breakfast cereal segment is readjusted to a revised CAGR of 4.4% for the next 7 years. This segment currently represents 27% of the world market for whole-grain foods.

Whole Grains Foods Market Recent Developments:

  1. Breakfast cereal maker Kellogg's launched its new Five Whole Grain Muesli in Australia, which is the first muesli formulation on the market to contain all five whole grains - oatmeal, wheat, barley, triticale, and rye, according to the company.

  2. Hodgson Mill added 18 innovative products to its wide range of whole-grain foods in 2015. Super grains like sorghum, quinoa, and Kamut® Khorasan wheat are now offered as single, pure, high-quality items, as well as formulated in & easy side dishes and hot new cereal.

  3. Flowers Foods, Inc. (NYSE: FLO), producer of Nature's Own, Dave's Killer Bread, Wonder, Tastykake, and other baked goods, announced organizational structure changes intended to put more emphasis on brand growth, product innovation, and improvement of pastry operations.

  4. General Mills announced that it will become the first major food manufacturer to make all of its Big G breakfast cereals with whole grains. This improvement alone will increase the number of servings of whole grains per year for Americans by more than 1.5 billion without the extra calories.

Whole Grains Foods Market Report Coverage:

REPORT METRIC

DETAILS

Market Size Available

2022–2028

Base Year

2022

Forecast Period

2023-2028

CAGR

3.8%

Segments Covered

By Product Type, By Fibre, By Price Range, By Distribution Channel, and By Region 

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

 

Market Leaders Profiled

Cargill, Cereal Ingredients (CII), Flowers Foods, Hodgson Mill, Kellogg, Allied Bakeries, Bob’s Red Mill, Natural Foods, Food For Life, General Mills, Grain Millers, Mondelez International, Nestlé, and Quaker Oats

Whole Grain Foods Market Drivers and Restraints:

Whole grains can be eaten whole or processed into flour, and they contain all portions of the seed, including bran, germ, and endosperm. When compared to other grains, these are better providers of fibre and other vital minerals like iron, folate, B vitamins, selenium, potassium, and magnesium. These can be found in single items like brown rice or as ingredients in foods like whole-wheat flour in bread. The global population's growing awareness of the dietary importance of whole grain and high fibre foods is fueling the expansion of the whole-grain foods market. Increased consumer awareness about the adverse effects of diets high in processed foods, as well as a shift in consumer preference toward wholesome and nutritious food habits to support digestive and cardiovascular health, are driving the expansion of the whole-grain foods market. The market for whole-grain foods is being influenced by increasing promotional activity and the availability of goods with superior tastes and flavours. Furthermore, rising urbanisation, population growth, availability of a wide range of products with multiple alternatives such as genuine, awareness of chronic diseases, increased health consciousness, and a rise in disposable income all benefit the whole-grain foods market. Furthermore, during the projected period, product developments and new product launches provide profitable prospects for whole-grain foods market participants. These factors are anticipated to propel the global Whole Grain Foods Market growth.

Whole Grain Foods Market Restraints:

The high cost of whole-grain food items is likely to limit the expansion of the whole-grain foods sector. In the forecast future, the whole-grain foods market is expected to face challenges due to a lack of awareness. Another restraint that may hamper the market growth are the trade laws imposed by certain countries. This will set off a chain reaction due to which the costs of whole-grain will increase and consumers may not be ready to spend their money on the subsequent end products. The market's expansion can also be hampered by unpredictable raw material prices and the effects of uncertain meteorological conditions on raw materials. These are holding back the Whole Grain Foods Market's growth.

Opportunities in the Global Whole Grain Foods Market:

With the increased consumption of ready to eat processed food, there exists an opportunity for the whole grain foods market. Also , rising urbanisation, population growth, availability of a wide range of products with multiple alternatives such as genuine, awareness of chronic diseases, increased health consciousness, and a rise in disposable income all benefit the whole grain foods market.  

Whole Grain Foods Market Challenges: 

A few of the challenges which may impact the whole-grain foods market growth are the rules and regulations placed by governments on the agriculture sector, it may include the import-export rules as well. The high cost of whole-grain goods is likely to present a challenge towards the sector's growth. The whole-grain foods business is projected to experience issues in the future due to a lack of awareness. Unpredictable raw material pricing and the influence of uncertain weather conditions on raw materials can also produce itself as a challenge towards the market growth.

Whole Grains Foods Market Segmentation:

By Application:

  • Supermarkets/Hypermarkets

  • Online/E-Commerce

  • Independent Retail Outlets

  • Others

By Type:

  • Cereals

  • Bakery Products

  • Flour

  • Others

Whole Grain Foods Market Regional Analysis:

  • North America

  • Europe

  • Asia Pacific

  • Latin America

  • Middle East and Africa

Whole Grain Foods Market Regional Growth Insights:

The whole-grain foods market in the United States was estimated at USD 12 billion in 2020. Currently, the country represents a 26.98% share of the world market. In Europe, Germany is expected to grow around 1.9% CAGR, while the rest of the European market (as defined in the study) will reach USD 12.1 billion by 2027. China, the world's second-largest economy, is expected to reach an estimated market size of US $ 12.1 billion in 2027, with a CAGR of 6.8% through 2027. Other notable geographies include Japan and Canada, each of which is which projects a growth of 1.2% and 2.9% respectively during the 2020-2027 period.

In the worldwide market, the United States, Canada, Japan, China, and European nations will lead the business with considerable portions. These local business sectors speak to a joined market size of USD 2.7 billion every 2020, which will arrive at an extended size of USD 3.8 billion before the finish of the estimated time frame. China will keep on being one of the most powerful of this gathering of local business sectors. Driven by nations like Australia, India, and South Korea, the Asia Pacific Whole Grain Foods Market is relied upon to contact USD 8.1 billion by 2027, while Latin America will develop to a CAGR of 6.8% during the investigation time frame.

Whole Grain Foods Market Key Players:

  1. Cargill

  2. Cereal Ingredients (CII)

  3. Flowers Foods

  4. Hodgson Mill

  5. Kellogg

  6. Allied Bakeries

  7. Bob’s Red Mill Natural Foods

  8. Food For Life

  9. General Mills

  10. Grain Millers

  11. Mondelez International

  12. Nestlé

  13. Quaker Oats

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