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Europe Protein Bar Market By Product Type (Meal Replacement Bars, Energy Protein Bars, Low Carbohydrate Protein Bars, Women's Protein Bar), By Protein Source (Plant Protein And Animal Protein), By Protein Content (Low Protein, Medium Protein And High Protein) and By Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe) – Size, Share, Trends, Growth, Forecast (2023 to 2028)

Published: March, 2023
ID: 3930
Pages: 135
Formats: report pdf report excel report power bi report ppt

Europe Protein Bar Market Growth and Forecast (2023 - 2028):

The Europe Protein Bar Market was calculated at US$ xx million in 2022, and it is predicted that it will reach a valuation of US$ xx million by 2028 with an annual development rate (CAGR) of xx% between 2023 and 2028.

Market Overview:

Protein bars are a type of nutritional supplement that contains large amounts of protein along with other nutrients. The body needs protein in a certain amount every day to maintain proper function of organs, muscles, and other structures. Protein bars are supplements that can help you gain or lose weight. The decision to use a protein bar will depend on your individual's eating habits, fitness goals, and financial capabilities. Protein bars are convenient snacks that contain a high percentage of protein in carbohydrates / fat. The protein provided by the protein bar aids in protein synthesis, gaining muscle mass, and shedding fat. They perform many functions in the human body, including the repair of cells and tissues, the formation of hormones and enzymes, and the supply of energy and the maintenance of fluid balance. Protein sources isolated from protein bars include oats, meat, beans, and nuts.

Europe Protein Bar Market Growth:

Increased health awareness and understanding of diseases caused by protein deficiency in people are the main factors that are expected to drive the growth of the European protein bar market.


As men's and women's fitness trends increase, the demand for protein bars that provide essential protein and nutrients, increased energy levels, and play a key role in improving muscle mass, has increased even further. Additionally, the availability of gluten-free and reduced allergen protein bars is another factor supporting the growth of the Europe Protein Bar market. The availability of protein bars with different protein and calorie content, combined with differences in taste, is expected to increase the demand for protein bars in the European market during the outlook period. The growing demand for prepared foods is also driving the regional Protein Bar market. The main consumers are not only athletes, but also those who want to eat healthy without the hassle of cooking. Additionally, gym meal replacement protein bar marketing campaigns have increased sales of these products. With the spike in the number of health clubs and awareness of benefits of protein bars, the business demand is likely to increase over the outlook period. In addition to this, the increasing adoption of cereal-based foods and the rising preference for muscle-stimulating foods will stimulate the Europe Protein Bar market in the future. The increasing spread of various acute and chronic diseases around the world has led to a surge in the demand for healthy foods. This has fueled the growth of the Europe Protein Bar market by further increasing the need for healthy snacks. Additionally, growing awareness of nutritious, chemical-free, naturally beneficial, and gluten-free foods also helps expand the market.

As the prevalence of various health conditions such as obesity and diabetes increases, the propensity of consumers to consume healthy foods has changed, creating opportunities for the Europe Protein Bar market. The growing interest in staying healthy has given consumers a choice between low calorie, high fiber and high protein food options that will accelerate the industry demand for protein bars. The growing vegan trend and increasing demand for organic ingredients in food and nutritional supplements will drive the growth of the plant-based protein bars market. This bar is organic, gluten-free and contains a combination of several natural ingredients such as beans and peas that cover the deficiency of essential amino acids in the entire diet. Increasing health awareness along with changes in lifestyle and dietary intake will increase the demand for energy bar products. These products are widely available in the sports nutrition and fitness industry for their ability to rapidly provide energy during exercise.


The variety of allergies caused by the ingredients present in their composition can hamper the market for protein bars across Europe. The high cost of protein bars and the wide availability of cheaper alternatives in the market are expected to slow the growth of the Europe Protein Bar business during the foreseen period.

Europe Protein Bar Market Segmentation Analysis:

Depending on the product type, the European protein bar market is divided into Meal Replacement Bars, Energy Protein Bars, Low Carbohydrate Protein Bars, and Women's Protein Bar. Energy protein bars had the largest market share in 2019 and are expected to grow at the highest CAGR during the forecast period. Athletes constantly need more energy and muscle to perform on the field. This bar is portable and ready to use, which is rich in protein and low in carbohydrates.

By protein source, the European market is bifurcated as Plant Protein and Animal Protein.

Based on the protein content, the regional market is separated as Low Protein, Medium Protein and High Protein.

Impact of COVID-19 on the Europe Protein Bar Market:

The outbreak of the coronavirus pandemic, disrupting the food supply chain, could pose a major challenge to the Europe Protein Bar market. In addition to this, the presence of several local snack vendors could hamper the market for years to come. However, the increase in health and fitness facilities and convenience stores for complementary products will create profitable growth opportunities in the Europe Protein Bar market in the future.

Regional Analysis:

Geographically the Europe Protein Bar Market is segmented into UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe. The size of the European protein bar market, led by France, Italy, the UK and Germany, could see significant growth during the projection period due to growing demand for healthy snacks and nutritional supplements in the area. Market value of health and wellness foods in Western Europe could drive demand for protein bar products. Additionally, the German health and fitness club market is a market as health awareness increases and consumer spending on health and wellness increases in the locale. Increasing demand for vitamins and protein has prompted manufacturers to develop low-calorie, high-protein snacks that will fuel the growth of the protein bar business.

Key Players in the Market:

Major Key Players in the Europe Protein Bar Market are

  • Premier Nutrition Corporation
  • WhiteWave Foods Co
  • General Mills
  • Kellogg’s Co
  • Abbott Laboratories
  • Glanbia Plc
  • Amway Corporation
  • GNC Holdings
  • GlaxoSmithKline Plc
  • Vitaco Health Group Limited


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