Europe Sports Food Market By Product Type (Dietary Supplement Powder, Energy Bars, Sports Food And Drinks, Protein Bars, Sports Gels), Ingredients (Vitamin, Minerals, Nutrition Supplements, Protein, Carbohydrates), Gender (Female, Male), Users (Athletic Users, Bodybuilding Users, And Recreational Users), Distribution Channel (Hypermarket And Supermarkets, Online Stores, Convenience Stores, Drug Stores), - and By Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe) – Size, Share, Trends, Growth, Forecast (2024 to 2029)

Updated On: January, 2024
ID: 4060
Pages: 135

Europe Sports Food Market Growth and Forecast (2023 - 2028):

The Europe Sports Food Market was worth US$ XX billion in 2022, and it is estimated to grow at US$ XX billion by the end of 2028 at an increasing CAGR of XX% during 2023 - 2028.

Europe Sports Food Market Scenario:

Sports beverages and sports nutrients make up sports food. They control a sizable portion of the sports food business, which is likely to expand dramatically shortly. These products are becoming more widely available in online markets, supermarkets, and department shops. Energy bars, protein bars, and nutrients make up sports food. Companies that understand the needs of the sports nutrition sector are now offering a choice of powdered supplements and bars. With today's hectic lifestyle, getting the appropriate nutrients for sports products in one package is simple. As a result, the sports food industry is flooded with carbohydrate and protein foods. The Europe sports food market has developed because of the strong demand for sports items, and high growth may be projected in the following years.

Recent Developments in Europe Sports Food Industry:

  • On 1st November 2021, the Coca-Cola Co. disclosed that it would acquire Body Armor, Sports Nutrition Company, for 5.6 billion dollars.
  • On 13th January 2021, Danone announced that it would focus on a new protein-packed, plant-based beverage for athletes. It further added that the beverage comprises proteins, vitamins, and calcium.

Europe Sports Food Market Drivers:

One of the key factors driving the market's growth is the rising demand for various types of protein bars, nutrition supplements, and energy drinks among sports enthusiasts, bodybuilders, and others. In addition, increased disposable income, growing urbanization, and an increased number of health and fitness centers supporting sports food and fitness items have significantly impacted market growth. Because of changes in lifestyle and increased demand from recreational user groups, the Europe sports food market is anticipated to rise considerably over the forecast period. In addition, rapid urbanization is one of the major factors driving the Europe sports food market. The market becomes more active as innovative and effective items are developed. The company's mass marketing strategy makes sports food items widely available, allowing producers to expand into underdeveloped and target areas. Many other macroeconomic factors, such as employment, disposable income, and other social aspects, indirectly influence the sports food industry. In addition, as the number of fitness clubs and gyms grows, consumers' health awareness grows, and this is expected to become active during the forecasted time. This industry is also increasing as athletes become more aware of the importance of nutrition. Athletes focus on satisfying nutritional demands as well as getting enough physical activity to stay healthy.

Nutrition is essential to athletes, coaches, trainers, and exercise specialists because it influences training and healing and increases performance. Moreover, consumers are also becoming more conscious of the importance of having enough nutrients, driving the demand for sports nutrition products. Furthermore, moving the market demographics away from athletes and toward lifestyle and recreational users committed to living a healthy lifestyle is expected to boost the market growth. Furthermore, as the demand for sports food products rises and nutritious snacks become a more critical part of people's diets, expanding urbanization and increasing disposable income are expected to propel the Europe sports food industry forward. In industrialized countries, sports nutrition is not commonly available.

On the other hand, sports food sellers have potential in emerging markets and other developed countries. Poverty levels are falling worldwide, and the sports food business is likely to grow significantly in the following years, with advanced and emerging countries competing for market dominance. Moreover, expanding distribution channels is expected to be a potential for sports food market growth.


Primarily, due to the impact of a significant number of low-cost counterfeit items on reputable companies' sales, the availability of such products is accused of impeding the sports food industry's expansion. In addition, sports food is pricey, and the market caters only to the wealthy. These causes are restraining the current sports food market growth.

Europe Sports Food Market Segmentation Analysis:

By Product Type:

  • Dietary supplement powder         
  • Energy bars           
  • Sports food and drinks     
  • Protein Bars          
  • Sports Gels

Sports food and drinks are anticipated to hold the highest sports food market share in the next six years based on the product type. Sports drinks often contain sugar, electrolytes and minerals, and occasionally protein, vitamins, or caffeine. They come in a variety of tastes. Accelerade, Gatorade, and Powerade are examples of sports beverages. Moreover, sports drinks either contain sugar (glucose, high-fructose corn syrup, sucrose) or do not contain sugar and are instead flavored with low-calorie sweeteners. Sports drinks include a specified amount of sugar and electrolytes to enable rapid hydration and absorption. Therefore, these factors further propel the sports food market growth during 2022 - 2027.

By Ingredients:

  • Vitamin   
  • Minerals 
  • Nutrition supplements    
  • Protein   
  • Carbohydrates

Based on ingredients, both vitamins and minerals are estimated to hold significant sports food market growth in the upcoming years. Vitamins and minerals are primarily required for energy production, bone health, appropriate immunological function, hemoglobin synthesis, and body defense against oxidative damage. In addition, they aid in the synthesis and repair of muscle tissue during exercise and injury rehabilitation.  

By Users:

  • Athletic users       
  • Bodybuilding users            
  • Recreational users  

Based on Users, athletic users are expected to dominate the sports food market in terms of growth. After an activity, most athlete users consume sports drinks to replace water (rehydrate) and electrolytes lost through sweating. Electrolytes are minerals including potassium, calcium, sodium, and magnesium that help maintain the body's fluid balance in check. When athletes sweat, they lose water and electrolytes. Sweat removes water and electrolytes, which must be replaced, especially during long-duration exercise. Therefore, most athlete users consume sports drinks since they can help them in rehydrating the body.

By Distribution Channel:

  • Hypermarket and Supermarkets 
  • Online Stores       
  • Convenience Stores          
  • Drug Stores           
  • Other Stores

The supermarkets/ hypermarkets were deemed the most dominating segment in the European Sports Food market based on the distribution channel. Supermarket stores/ Hypermarket stores provide a wide range of meat snack options, marketing branded and private-label items. Furthermore, these stores implement numerous crucial promotional and marketing activities to produce more extensive revenue sales, such as discounts, customer loyalty programs, and seasonal specials.

By Gender:

  • Male        
  • Female   

Based on gender, the male tends to dominate the sports food market growth in the next six years. According to a study, it is said that men sweat more, and therefore, the consumption of sports drinks was higher in men than women. Since sports drinks help in rehydrating the body and thus, provide more energy.

Regional Analysis:

The Europe Sports Food Market Report includes the segmentation of countries:

  • United Kingdom
  • Spain
  • Germany
  • Italy
  • France

Europe regions tend to have the largest sports food market share during 2023 - 2028 due to the rising demand for various types of protein bars, nutrition supplements, and energy drinks among sports enthusiasts, bodybuilders, and others in European regions. In addition, increased disposable income, growing urbanization, and an increased number of health and fitness centers supporting sports food and fitness items have significantly impacted market growth in Europe. Because of changes in lifestyle and increased demand from recreational user groups, the sports food market in Europe is anticipated to rise significantly over the forecast period.

Impact of COVID-19 on Europe Sports Food Market:

The COVID-19 social distancing measures have imposed many restrictions on organizations and persons involved in sport and physical activity. As a result, sporting events have been canceled or postponed at all levels, from schools and clubs to important international events like the 2020 Olympic Games. As a result, planned training sessions have been judged unnecessary, and many athletes have been compelled to cut their training load dramatically. Therefore, since the events regarding sports were canceled, the consumption of sports food is also decreased. Thus, the sports food market had experienced a loss due to COVID-19.

Key Players listed in the Europe Sports Food Market:

The companies covered in the report:

  • Nestle SA
  • Abbott Laboratories
  • GlaxoSmithKline Plc
  • Danone S.A
  • Dr. Pepper Snapple Group Inc
  • Cliff Bar & Company
  • GNC Holdings Inc
  • Red Bull GmbH
  • Monster Beverage Corp
  • The Coca-Cola Co


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