Prenatal Vitamins Supplements Market By Type (Folic Acid, Iron, Calcium, Essential Fatty Acids, Others), Sales Channel (Retail Sales, Direct Selling, Online Sales) And Region -Global Industry Analysis, Size, Share, Growth, Trends, And Forecasts (2016 To 2021)

Prenatal Vitamins Supplements Market By Type (Folic Acid, Iron, Calcium, Essential Fatty Acids, Others), Sales Channel (Retail Sales, Direct Selling, Online Sales) And Region -Global Industry Analysis, Size, Share, Growth, Trends, And Forecasts (2016 To 2021)

ID: 6550 | Pages: 175 | February 2018 | Region: Global


The global Prenatal Vitamins Supplements market is anticipated to grow at 8.5% CAGR from 2016 to 2021 and it is estimated that the global market was valued at USD 448.12 million in 2016 and is expected to reach USD 673.82 million by 2021.

Prenatal vitamins supplements contain the minerals and vitamins essential for women during pregnancy and postnatal lactation. They are designed to help fill nutritional gaps in a normal diet and should not be used as a food supplement. These supplements have helped in the reduction of birth defect risk, preterm birth, and low birth weight while at the same time helping women to maintain their own health during pregnancy. Prenatal vitamins are similar to other multivitamins but contain different amounts of specific nutrients to better suit the needs of an expecting mother.

The growing health awareness among pregnant women regarding proper diet is a key driving factor for the prenatal vitamin supplements market. A healthy diet is important, right from the time of conception. The right number of nutritional components is crucial to ensure the delivery of a healthy baby. A study by the UC Davis MIND Institute suggests that women who reported about not taking a daily prenatal vitamin immediately before and during the first month of pregnancy were likely to have a child with an autism spectrum disorder, twice the rate as women who consumed the supplements and the associated risks grew seven times in case of high-risk genetic make-up. the sale of prenatal vitamin supplements has increased, considerably due to the increase in income levels and promotional initiatives by the market vendors.

The global Prenatal Vitamins Supplements market is segmented on the basis of Type and Sales Channel. On the basis of Type, it is segmented into Folic Acid, Iron, Calcium, Essential Fatty Acids, Others. Folic acid supplements held the largest share of this market segment. Folic acid is often advised in the early stages of the pregnancy and even prior to conception, as it plays an important role in fetal development during the first weeks of early pregnancy. Essential fatty acids are expected to witness the highest growth rate due to the rising trend of supplement use in working women and product innovation by key market players.  On the basis of Sales Channel, it is segmented into Retail Sales, Direct Selling and Online Sales. Prenatal vitamin supplements are gaining popularity in the market due to aggressive promotion and enhanced sales channels increasing accessibility to the consumers. Online stores accounted for the largest share in the prenatal vitamin supplement market owing to the availability of a wide variety of products as compared to supermarkets and drug stores. The availability of a variety of price points, private labels, product launches, broad product ranges, and discounts offered have increased the popularity of online stores. Nutritional product manufacturers are targeting supermarkets and hypermarkets to reach the masses, helping sales in this segment grow at the steady rate during the forecast period.

On the basis of geography, the market is analyzed under various regions namely North-America, Europe, Asia-Pacific, Latin-America and Middle-East and Africa. North America accounts for the largest share of the market due to the higher penetration of dietary supplements, increasing number of self-directed consumers, and easy availability of quality products. Europe followed North America in sales of prenatal vitamin supplements. The European Union has established the Nutrition and Health Claims Regulation, where stricter regulations have led to the introduction of safe and efficient products in Europe. Asia-Pacific is anticipated to witness the highest CAGR during the forecast period owing to the growing number of consumers of these supplements, thanks to factors such as increasing awareness among upper-middle-income segment, a large pool of the target population in the region, existing populous countries, and continuous economic development.

The market is dominated by companies like Church & Dwight Co Inc., Country Life, Garden of Life, Rainbow Light, Biotics Research Corporation, MegaFood, Metagenics, Nutramark, New Chapter, Pharmavite and Twinlab.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Study Deliverables                  

                1.3 Base Currency, Base Year and Forecast Periods                          

                1.4 General Study Assumptions                

2. Research Methodology                                           

                2.1 Introduction                               

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Econometric Modelling      

                                2.2.4 Expert Validation  

                2.3 Analysis Design                         

                2.4 Study Timeline                          

3. Overview                                       

                3.1 Executive Summary                

                3.2 Key Inferences                         

                3.3 Epidemology                              

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                    

                4.1 Market Drivers                          

                4.2 Market Restraints                    

                4.3 Key Challenges                         

                4.4 Current Opportunities in the Market                              

5. Market Segmentation                                              

                5.1 Sales Channel                            

                                5.1.1 Introduction           

                                5.1.2 Retail Sales              

                                5.1.3 Direct Selling          

                                5.1.4 Online Sales            

                                5.1.5 Y-o-Y Growth Analysis, By Sales Channel   

                                5.1.6 Market Attractiveness Analysis, By Sales Channel 

                                5.1.7 Market Share Analysis, By Sales Channel   

                5.2 Type                              

                                5.2.1 Introduction           

                                5.2.2 Folic Acid  

                                5.2.3 Iron            

                                5.2.4 Calcium     

                                5.2.5 Essential Fatty Acids            

                                5.2.6 Others      

                                5.2.7 Y-o-Y Growth Analysis, By Type     

                                5.2.8 Market Attractiveness Analysis, By Type   

                                5.2.9 Market Share Analysis, By Type     

                5.3 Dosage Form                             

                                5.3.1 Introduction           

                                5.3.2 Capsule    

                                5.3.3 Gummy    

                                5.3.4 Powder    

                                5.2.5 Y-o-Y Growth Analysis, By Dosage Form     

                                5.2.6 Market Attractiveness Analysis, By Dosage Form   

                                5.2.7 Market Share Analysis, By Dosage Form    

6. Geographical Analysis                                              

                6.1 Introduction                               

                                6.1.1 Regional Trends    

                                6.1.2 Impact Analysis     

                                6.1.3 Y-o-Y Growth Analysis        

                                                6.1.3.1 By Geographical Area

                                                6.1.3.2 By Sales Channel

                                                6.1.3.3 By Type

                                                6.1.3.4 By Dosage Form

                                6.1.4  Market Attractiveness Analysis     

                                                6.1.4.1 By Geographical Area

                                                6.1.4.2 By Sales Channel

                                                6.1.4.3 By Type

                                                6.1.4.4 By Dosage Form

                                6.1.5  Market Share Analysis      

                                                6.1.5.1 By Geographical Area

                                                6.1.5.2 By Sales Channel

                                                6.1.5.3 By Type

                                                6.1.5.4 By Dosage Form

                6.2 North America                          

                                6.1.1 Introduction           

                                6.1.2 United States         

                                6.1.3 Canada     

                6.3 Europe                         

                                6.2.1 Introduction           

                                6.2.2 U.K             

                                6.2.3 Spain         

                                6.2.4 Germany 

                                6.2.5 Italy            

                                6.2.6 France       

                6.4 Asia-Pacific                 

                                6.3.1 Introduction           

                                6.3.2 China         

                                6.3.3 India          

                                6.3.4 Japan         

                                6.3.5 Australia   

                                6.3.6 South Korea           

                6.5 Latin America                             

                                6.4.1 Introduction           

                                6.4.2 Brazil          

                                6.4.3 Argentina

                                6.4.4 Mexico     

                                6.4.5 Rest of Latin America          

                6.6 Middle East & Africa                               

                                6.5.1 Introduction           

                                6.5.2 Middle-East            

                                6.5.3 Africa         

7. Strategic Analysis                                       

                7.1 PESTLE analysis                         

                                7.1.1 Political     

                                7.1.2 Economic 

                                7.1.3 Social         

                                7.1.4 Technological         

                                7.1.5 Legal          

                                7.1.6 Environmental       

                7.2 Porter’s Five analysis                              

                                7.2.1 Bargaining Power of Suppliers        

                                7.2.2 Bargaining Power of Consumers    

                                7.2.3 Threat of New Entrants     

                                7.2.4 Threat of Substitute Products and Services              

                                7.2.5 Competitive Rivalry within the Industry     

8. Market Leaders' Analysis                                        

                8.1 Church & Dwight Co Inc.                       

                                8.1.1 Overview 

                                8.1.2 Product Analysis   

                                8.1.3 Financial analysis  

                                8.1.4 Recent Developments       

                                8.1.5 SWOT analysis       

                                8.1.6 Analyst View          

                8.2 Country Life                               

                8.3 Garden of Life                           

                8.4 Rainbow Light                            

                8.5 Biotics Research Corporation                              

                8.6 MegaFood                  

                8.7 Metagenics                

                8.8 Nutramark                  

                8.9 New Chapter                             

                8.10 Pharmavite                              

9. Competitive Landscape                                           

                9.1 Market share analysis                            

                9.2 Merger and Acquisition Analysis                       

                9.3 Agreements, collaborations and Joint Ventures                         

                9.4 New Product Launches                         

10. Market Outlook and Investment Opportunities                                         

Appendix                                           

                a) List of Tables                

                b) List of Figures                              

  • Global and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of Product, by Region along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
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  1. Global Prenatal Vitamins Supplements Market By Region, From 2016-2021 ( USD Million )
  2. Global Prenatal Vitamins Supplements Market By Type , From 2016-2021 ( USD Million )
  3. Global Folic Acid Market By Region, From 2016-2021 ( USD Million )
  4. Global Iron Market By Region, From 2016-2021 ( USD Million )
  5. Global Calcium Market By Region, From 2016-2021 ( USD Million )
  6. Global Essential Fatty Acids Market By Region, From 2016-2021 ( USD Million )
  7. Global Others Market By Region, From 2016-2021 ( USD Million )
  8. Global Prenatal Vitamins Supplements Market By Sales Channel, From 2016-2021 ( USD Million )
  9. Global Direct Selling Market By Region, From 2016-2021 ( USD Million )
  10. Global Retail Sales Market By Region, From 2016-2021 ( USD Million )
  11. Global Online Sales Market By Region, From 2016-2021 ( USD Million )
  12. North America Prenatal Vitamins Supplements Market By Type , From 2016-2021 ( USD Million )
  13. North America Folic Acid Market By Region, From 2016-2021 ( USD Million )
  14. North America Iron Market By Region, From 2016-2021 ( USD Million )
  15. North America Calcium Market By Region, From 2016-2021 ( USD Million )
  16. North America Essential Fatty Acids Market By Region, From 2016-2021 ( USD Million )
  17. North America Others Market By Region, From 2016-2021 ( USD Million )
  18. North America Prenatal Vitamins Supplements Market By Sales Channel, From 2016-2021 ( USD Million )
  19. North America Direct Selling Market By Region, From 2016-2021 ( USD Million )
  20. North America Retail Sales Market By Region, From 2016-2021 ( USD Million )
  21. North America Online Sales Market By Region, From 2016-2021 ( USD Million )
  22. United States Prenatal Vitamins Supplements Market By Type , From 2016-2021 ( USD Million )
  23. United States Prenatal Vitamins Supplements Market By Sales Channel, From 2016-2021 ( USD Million )
  24. Canada Prenatal Vitamins Supplements Market By Type , From 2016-2021 ( USD Million )
  25. Canada Prenatal Vitamins Supplements Market By Sales Channel, From 2016-2021 ( USD Million )
  26. Europe Prenatal Vitamins Supplements Market By Type , From 2016-2021 ( USD Million )
  27. Europe Folic Acid Market By Region, From 2016-2021 ( USD Million )
  28. Europe Iron Market By Region, From 2016-2021 ( USD Million )
  29. Europe Calcium Market By Region, From 2016-2021 ( USD Million )
  30. Europe Essential Fatty Acids Market By Region, From 2016-2021 ( USD Million )
  31. Europe Others Market By Region, From 2016-2021 ( USD Million )
  32. Europe Prenatal Vitamins Supplements Market By Sales Channel, From 2016-2021 ( USD Million )
  33. Europe Direct Selling Market By Region, From 2016-2021 ( USD Million )
  34. Europe Retail Sales Market By Region, From 2016-2021 ( USD Million )
  35. Europe Online Sales Market By Region, From 2016-2021 ( USD Million )
  36. U.K. Prenatal Vitamins Supplements Market By Type , From 2016-2021 ( USD Million )
  37. U.K. Prenatal Vitamins Supplements Market By Sales Channel, From 2016-2021 ( USD Million )
  38. Germany Prenatal Vitamins Supplements Market By Type , From 2016-2021 ( USD Million )
  39. Germany Prenatal Vitamins Supplements Market By Sales Channel, From 2016-2021 ( USD Million )
  40. France Prenatal Vitamins Supplements Market By Type , From 2016-2021 ( USD Million )
  41. France Prenatal Vitamins Supplements Market By Sales Channel, From 2016-2021 ( USD Million )
  42. Italy Prenatal Vitamins Supplements Market By Type , From 2016-2021 ( USD Million )
  43. Italy Prenatal Vitamins Supplements Market By Sales Channel, From 2016-2021 ( USD Million )
  44. Spain Prenatal Vitamins Supplements Market By Type , From 2016-2021 ( USD Million )
  45. Spain Prenatal Vitamins Supplements Market By Sales Channel, From 2016-2021 ( USD Million )
  46. Asia Pacific Prenatal Vitamins Supplements Market By Type , From 2016-2021 ( USD Million )
  47. Asia Pacific Folic Acid Market By Region, From 2016-2021 ( USD Million )
  48. Asia Pacific Iron Market By Region, From 2016-2021 ( USD Million )
  49. Asia Pacific Calcium Market By Region, From 2016-2021 ( USD Million )
  50. Asia Pacific Essential Fatty Acids Market By Region, From 2016-2021 ( USD Million )
  51. Asia Pacific Others Market By Region, From 2016-2021 ( USD Million )
  52. Asia Pacific Prenatal Vitamins Supplements Market By Sales Channel, From 2016-2021 ( USD Million )
  53. Asia Pacific Direct Selling Market By Region, From 2016-2021 ( USD Million )
  54. Asia Pacific Retail Sales Market By Region, From 2016-2021 ( USD Million )
  55. Asia Pacific Online Sales Market By Region, From 2016-2021 ( USD Million )
  56. Japan Prenatal Vitamins Supplements Market By Type , From 2016-2021 ( USD Million )
  57. Japan Prenatal Vitamins Supplements Market By Sales Channel, From 2016-2021 ( USD Million )
  58. China Prenatal Vitamins Supplements Market By Type , From 2016-2021 ( USD Million )
  59. China Prenatal Vitamins Supplements Market By Sales Channel, From 2016-2021 ( USD Million )
  60. India Prenatal Vitamins Supplements Market By Type , From 2016-2021 ( USD Million )
  61. India Prenatal Vitamins Supplements Market By Sales Channel, From 2016-2021 ( USD Million )
  62. Australia Prenatal Vitamins Supplements Market By Type , From 2016-2021 ( USD Million )
  63. Australia Prenatal Vitamins Supplements Market By Sales Channel, From 2016-2021 ( USD Million )
  64. South Korea Prenatal Vitamins Supplements Market By Type , From 2016-2021 ( USD Million )
  65. South Korea Prenatal Vitamins Supplements Market By Sales Channel, From 2016-2021 ( USD Million )
  66. Latin America Prenatal Vitamins Supplements Market By Type , From 2016-2021 ( USD Million )
  67. Latin America Folic Acid Market By Region, From 2016-2021 ( USD Million )
  68. Latin America Iron Market By Region, From 2016-2021 ( USD Million )
  69. Latin America Calcium Market By Region, From 2016-2021 ( USD Million )
  70. Latin America Essential Fatty Acids Market By Region, From 2016-2021 ( USD Million )
  71. Latin America Others Market By Region, From 2016-2021 ( USD Million )
  72. Latin America Prenatal Vitamins Supplements Market By Sales Channel, From 2016-2021 ( USD Million )
  73. Latin America Direct Selling Market By Region, From 2016-2021 ( USD Million )
  74. Latin America Retail Sales Market By Region, From 2016-2021 ( USD Million )
  75. Latin America Online Sales Market By Region, From 2016-2021 ( USD Million )
  76. Brazil Prenatal Vitamins Supplements Market By Type , From 2016-2021 ( USD Million )
  77. Brazil Prenatal Vitamins Supplements Market By Sales Channel, From 2016-2021 ( USD Million )
  78. Argentina Prenatal Vitamins Supplements Market By Type , From 2016-2021 ( USD Million )
  79. Argentina Prenatal Vitamins Supplements Market By Sales Channel, From 2016-2021 ( USD Million )
  80. Mexico Prenatal Vitamins Supplements Market By Type , From 2016-2021 ( USD Million )
  81. Mexico Prenatal Vitamins Supplements Market By Sales Channel, From 2016-2021 ( USD Million )
  82. Rest of Latin America Prenatal Vitamins Supplements Market By Type , From 2016-2021 ( USD Million )
  83. Rest of Latin America Prenatal Vitamins Supplements Market By Sales Channel, From 2016-2021 ( USD Million )
  84. Middle East and Africa Prenatal Vitamins Supplements Market By Type , From 2016-2021 ( USD Million )
  85. Middle East and Africa Folic Acid Market By Region, From 2016-2021 ( USD Million )
  86. Middle East and Africa Iron Market By Region, From 2016-2021 ( USD Million )
  87. Middle East and Africa Calcium Market By Region, From 2016-2021 ( USD Million )
  88. Middle East and Africa Essential Fatty Acids Market By Region, From 2016-2021 ( USD Million )
  89. Middle East and Africa Others Market By Region, From 2016-2021 ( USD Million )
  90. Middle East and Africa Prenatal Vitamins Supplements Market By Sales Channel, From 2016-2021 ( USD Million )
  91. Middle East and Africa Direct Selling Market By Region, From 2016-2021 ( USD Million )
  92. Middle East and Africa Retail Sales Market By Region, From 2016-2021 ( USD Million )
  93. Middle East and Africa Online Sales Market By Region, From 2016-2021 ( USD Million )
  94. Middle East Prenatal Vitamins Supplements Market By Type , From 2016-2021 ( USD Million )
  95. Middle East Prenatal Vitamins Supplements Market By Sales Channel, From 2016-2021 ( USD Million )
  96. Africa Prenatal Vitamins Supplements Market By Type , From 2016-2021 ( USD Million )
  97. Africa Prenatal Vitamins Supplements Market By Sales Channel, From 2016-2021 ( USD Million )
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