Brown Sugar Market

Global Brown Sugar Market Size

The global Brown Sugar market was valued at USD 22.62 billion in 2024. The global market size is expected to grow at a CAGR of 10.20% from 2025 to 2033 and be worth USD 54.22 billion by 2033 from USD 24.93 billion in 2025.

MARKET OVERVIEW

Brown sugar is a sweet sugar that has a distinctive colour due to the presence of molasses Natural brown sugar can be considered as unpolished or partly refined soft sugar that includes sugar crystals with leftover molasses, whereas, commercial brown sugar is developed by adding this molasses to the polished white sugar. The brown sugar industry expands with the increasing demand from various sectors of the food and beverage industry. It is therefore expected to show steady growth in the coming years. Brown sugar is generally produced by adding sugar cane molasses to white sugar crystals, which is sufficiently refined to control the ratio of sugar crystals to molasses carefully and to reduce manufacturing costs. Brown sugar prepared in this way is often rougher than its unrefined counterpart, and its molasses can be easily removed from the crystals by a simple wash to obtain white sugar crystals. On the other hand, with unrefined brown sugar, washing will reveal underlying crystals that are whitish in colour due to the presence of molasses. The white sugar used may come from the cane or beet, as the nutritional value, chemical composition, colour and taste of fully refined white sugar are the same for practical purposes. The recent developments in the food and beverage industry have acted as a propellant for the rapid expansion of the global brown sugar market, which is anticipated to witness exponential growth in the future. Brown sugar is also known as sweet sugar due to the natural hygroscopic property conferred by the presence of molasses.

One of the main drivers of the global brown sugar market has been the growth of the urban food and beverage industry in recent years. The increasing demand for energy drinks and fruit-based or fruit-flavoured drinks is likely to remain a critical driver of the brown sugar market. Due to the molasses content of brown sugar, its brown colour makes it unpopular for regular usage in households as table sugar. The expanding bakery sector is considered as the principal consumer for brown sugar, supporting the industry growth further in the succeeding years. Bakery products are finding huge demand globally because of the economic dynamics of the food and beverage sector, following the rise in disposable incomes of urban consumers, resulting in increased demand for luxury items such as baked goods. The hygroscopic nature and molasses content of brown sugar also make it desirable compared to conventional sugar in the bakery industry, as unrefined molasses mixes better with baking ingredients, which is likely to stimulate market demand of brown sugar for years to come. Domestic bakery manufacturing is also anticipated to increase significantly in emerging economies due to growing consumer interest, leading to a sharp increase in demand for brown sugar during the outlook period.

REPORT COVERAGE

REGIONAL ANALYSIS

Europe dominated the worldwide brown sugar market in 2016. According to the Environmental Protection Agency, EU sugar production is expected to increase to 21 million tonnes in 2018 from 16.9 million tonnes in 2016. According to the United States Department of Agriculture (USDA), Canadian exports of processed food and beverage products were approximately $ 25.5 million in 2016, an increase of 6.7% from 2015. According to the Food and Agriculture Organization of the United Nations (FAO), sugar production in China is expected to increase by 25% until 2020 to 13.7 metric tons. This increase is mainly concentrated in the yields of sugar beet and sugar cane. In many economies, such as China, India, Australia, and others, brown sugar has become part of people's diets, which in turn leads to the easy incorporation of brown sugar into the local food and beverage industry. According to the Food and Agriculture Organization of the United Nations (FAO), Thailand has been one of the main sugar exporters with 7 to 8 million tons of sugar exported each year, thus contributing to the growth of this market in the region.

Among all regions, the Asia-Pacific brown sugar market dominated global business followed by North America and is supposed to continue to dominate during the forecast period. Brown sugar is produced mainly by countries with a tropical climate, such as China, Thailand, Vietnam, India, Korea, and Indonesia. Indonesia is among the countries that produce brown sugar and has high power as an exporter of this sugar. Brown sugar is extensively used as a sweetener, flavour and colour enhancer in Indonesia. It is one of the alternatives to satisfy the sugar needs in Indonesia. This sugar is also manufactured extensively in developing nations like Mexico, India, etc., where the popularity of the product is multiplying. Europe includes nations like the United Kingdom, France, Italy, Germany, and Spain. Europe's brown sugar market is the third-largest region in terms of revenue. Factors such as increased intake of sweetened drinks and growing production of sugar are foreseen to propel the market growth in the area.

KEY PLAYERS IN GLOBAL BROWN SUGAR MARKET

Key Players In Global Brown Sugar Market are AkzoNobel NV, Masco Corporation, Hempel A/S, Axalta Coating Systems Ltd, Jotun A/S, The Valspar Corporation, Nippon Paint Holding Co. Ltd, BASF SE, PPG Industries Inc.

RECENT HAPPENINGS IN THE MARKET

• Some of the largest sugar companies in the world, such as Raizen, Tereos, and Biosev, rapidly increased their interests in Brazil; AB Sugar had become dominant in sub-Saharan Africa, while Mitr Phol in Thailand and Singapore-based Wilmar International had increased their dominance in the major producing regions of Asia.
• In May 2015, Tereos, a sugar manufacturer specializing in the processing of sugar beets, cane and cereals, acquired the British sugar company Napier Brown Sugar Limited from Real Good Food plc as part of a transaction worth US $ 43.69 million. Napier Brown Sugar is one of the UK's leading suppliers of brown sugar. Consequently, this acquisition of Napier should strengthen Tereos' positions in the UK and in Europe.

MARKET SEGMENTATION

This research report on the Global Brown Sugar Market has been segmented and sub-segmented based on type, application, distribution channel & region.

By Type

• Light Brown Sugar
• Dark Brown Sugar

By Application

• Bakery
• Confectionary
• Ice-Creams
• Beverages

By Distribution Channel

• Hypermarkets and Supermarkets
• Convenience Stores
• Retailers
• Specialty Stores

By Region

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East and Africa