Europe Fast Food Market Research Report - Segmented By Type (Pizza/Pasta, Chicken & Seafood, Burger/Sandwich, Asian/Latin American Food and Others), Distribution Platform (Quick Service Restaurant (QSR), Street Vendors, Food Delivery Services, Online Food Delivery, Others), And Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic & Rest of Europe) - Industry Analysis on Size, Share, Trends, COVID-19 Impact & Growth Forecast (2024 to 2029)

Updated On: January, 2024
ID: 4210
Pages: 145

Europe Fast Food Market Size (2024 to 2029)

The European fast food market is estimated to reach a valuation of USD 268.7 billion by 2029 from USD 223 billion in 2024, growing at a CAGR of 3.8% from 2024 to 2029.

Fast food, also known as junk food, refers to the food that is prepared and served quickly. Common types of fast food include pasta, pizza, noodles, sandwiches, seafood, chicken, hamburgers, and more. Fast food is widely used in hotels, restaurants, and fast food centers. In addition, food preparation and preservation are easy. Fast food is the best alternative to homemade meals that can be prepared quickly and easily. Also, fast food is sold in hotels and has preheated ingredients. These foods are presented to consumers packaged or in the form of packages. These foods are obviously high in sugar, fat, and sodium and can lead to obesity and health-related problems. Also, this diet is low in micronutrients. The Europe Fast Food market has gained traction and demonstrated resilience to growth as one of the key drivers of the global boom in the consumer foodservice sector, even during recessions.

The rise in restaurants and hotels is due to faster bans and globalization, which in turn is expected to drive the growth of the Europe fast-food market. Growing consumer health awareness and growing demand for healthy and delicious foods drive market growth. In addition to this, delicious fast food served in a variety of flavors is expected to broaden the growth map of the fast-food industry in the coming years. A busy lifestyle and growing corporate culture are expected to drive market trends. Aside from this, the rise of fast-food chains like McDonald's and Domino's around the world will make a significant contribution to overall market revenue for years to come. Globally, the employment rate for women has increased significantly. As the number of employed women increases, cooking meals becomes quite difficult, leading to the consumption of fast food.

In addition to this, online food ordering and an increase in app-based food delivery services are expected to make a notable contribution to European Fast Food in the coming years. Since the market is so segmented, large players are partnering with smaller players to maintain a significant share of market share, increasing market profitability. The Europe Fast Food market is growing rapidly with a growing workforce that relies heavily on fast food due to its busy schedule. The Europe Fast Food market is driven primarily by increasing urbanization and rising per capita disposable income. Changes in consumer eating habits following lifestyle changes also have a positive impact on Europe's Fast Food market growth. The trend observed in the target market recently is that the preference of consumers for online shopping and e-commerce activities is increasing due to the easy availability, easy access, and economics of various products and brands, which in turn is expected that drive the growth of the Europe Fast Food market.

During the forecast period, the growing demand for ready-to-eat foods, along with the rise of fast-food restaurants, are some of the key factors that are expected to drive sales growth in the European market during the forecast year. Additionally, advances in technology in the field of personalized food manufacturing and food packaging are several factors that are expected to drive the growth of the target market. Furthermore, rapid urbanization, industrialization, economic growth, population growth, and especially a young workforce are some of the factors driving the growth of the Europe Fast Food market. Difficulty cooking due to rising female employment rates is expected to increase demand for fast food consumption. This, in turn, is driving the market growth. Increasing people's disposable income, changing consumer eating habits in developing countries, and a growing workforce that relies heavily on fast food due to their busy schedules is accelerating market growth. Increased health awareness among users could hamper the development of the Europe fast food market for the time being. Additionally, a growing number of international students in various locations has driven fast-food sales in these areas. Fast food offers profitable dining options, so the demand is increasing. In addition, the self-service facilities of fast-food restaurants are the biggest driving force in the Europe fast food market. Changes in customer demand and the introduction of new product variations and flavors are several factors that are expected to create profitable growth opportunities for manufacturers during the forecast period.

Increasing food safety regulations as health awareness increases are some of the factors that are expected to hamper the growth of the Europe Fast Food market. Fast food is considered junk food and is the largest source of sugar, salt, fat, and calories. Regular consumption of fast food increases the likelihood of being overweight, obese, and other medical problems. Therefore, increased health awareness among the population can hamper the growth of the Europe fast food market. The increase in health problems like constipation, digestive problems, and gastrointestinal problems caused by regular consumption of fast food will hamper the growth of the Europe fast food market in the near future. Factors such as high set-up costs in restaurants and the growing health problems of fast-food consumers are expected to hamper the growth of the Europe fast-food market. Furthermore, the rise of casual fast food is expected to have a negative impact on the growth of the Europe Fast Food market.

This research report on the European fast food market is segmented and sub-segmented into the following categories.

Europe Fast Food Market - By Type:

  • Pizza/pasta
  • Chicken and seafood
  • Burger/sandwich

Among them, the burger/sandwich segment is expected to occupy a large part of the market due to the increasing consumption of hamburgers by the US population. Pizza/pasta is likely to occupy a huge fast food market for years to come due to the sheer number of crazy pasta pizza shops that can level up to meet your growing needs.

Europe Fast Food Market - By Distribution Platform:

  • Quick Service Restaurants (QSR)
  • Street Vendors
  • Food Delivery Services
  • Online Food Delivery
  • Others

Among them, the food delivery services segment is growing at a significant rate due to the convenience of various facilities and manufacturers, and consumers tend to prefer door-to-door delivery facilities. The QSR segment is expected to dominate the market in 2021. Quick-service restaurants produce large volumes of processed foods to meet growing customer demand. The increasing penetration of the Internet and the increasingly rapid access to smartphones have led to more purchases being made through online channels.

Europe Fast Food Market - By Region:

  • UK
  • France
  • Spain
  • Germany
  • Italy

The Europe Fast Food market is expected to grow at a significant CAGR over the forecast period 2023 - 2028. Additionally, digitization in the region is redefining the way consumers are drawn to fast food. The UK Fast Food market is leading the market due to the emergence of major players in the region, coupled with the workforce's high propensity for fast food. The Spain Fast Food market is growing with a high dependence on comfort due to a busy lifestyle and a high demand for convenient food in restaurants. The France fast food market is deemed to have the highest CAGR in the coming years. Changes in consumer food and beverage patterns, coupled with increased food and beverage spending in France, are driving the market growth. The increasing adoption of online channels for food delivery is leading the Germany Fast Food market.


The main players in the European Fast Food market include Cinnabon Franchisor SPV LLC, Auntie Anne's INC, Dunkin 'Brands Group Inc., Domino's Pizza INC, Restaurant Brands International Inc., Firehouse Restaurant Group Inc., Hardee's Restaurants LLC, McDonald's, Jack in The Box INC and YUM! Brand, INC.


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