The European fast food market is estimated to reach a valuation of USD 268.7 billion by 2029 from USD 223 billion in 2024, growing at a CAGR of 3.8% from 2024 to 2029.
Fast food, also known as junk food, refers to the food that is prepared and served quickly. Common types of fast food include pasta, pizza, noodles, sandwiches, seafood, chicken, hamburgers, and more. Fast food is widely used in hotels, restaurants, and fast food centers. In addition, food preparation and preservation are easy. Fast food is the best alternative to homemade meals that can be prepared quickly and easily. Also, fast food is sold in hotels and has preheated ingredients. These foods are presented to consumers packaged or in the form of packages. These foods are obviously high in sugar, fat, and sodium and can lead to obesity and health-related problems. Also, this diet is low in micronutrients. The Europe Fast Food market has gained traction and demonstrated resilience to growth as one of the key drivers of the global boom in the consumer foodservice sector, even during recessions.
Growing consumer health awareness and growing demand for healthy and delicious foods drive market growth. In addition to this, delicious fast food served in a variety of flavors is expected to broaden the growth map of the fast-food industry in the coming years. A busy lifestyle and growing corporate culture are expected to drive market trends. Aside from this, the rise of fast-food chains like McDonald's and Domino's around the world will make a significant contribution to overall market revenue for years to come. Globally, the employment rate for women has increased significantly. As the number of employed women increases, cooking meals becomes quite difficult, leading to the consumption of fast food.
Since the market is so segmented, large players are partnering with smaller players to maintain a significant share of market share, increasing market profitability. The European fast food market is growing rapidly, and the workforce relies heavily on fast food due to its busy schedule. The Europe Fast Food market is driven primarily by increasing urbanization and rising per capita disposable income. Changes in consumer eating habits following lifestyle changes also have a positive impact on Europe's Fast Food market growth. The trend observed in the target market recently is that the preference of consumers for online shopping and e-commerce activities is increasing due to the easy availability, easy access, and economics of various products and brands, which in turn is expected that drive the growth of the Europe Fast Food market.
Additionally, advances in technology in the field of personalized food manufacturing and food packaging are several factors that are expected to drive the growth of the target market. Furthermore, rapid urbanization, industrialization, economic growth, population growth, and especially a young workforce are some of the factors driving the growth of the Europe Fast Food market. Difficulty cooking due to rising female employment rates is expected to increase demand for fast food consumption. This, in turn, is driving the market growth. Increasing people's disposable income, changing consumer eating habits in developing countries, and a growing workforce that relies heavily on fast food due to their busy schedules is accelerating market growth. Increased health awareness among users could hamper the development of the Europe fast food market for the time being. Additionally, a growing number of international students in various locations has driven fast-food sales in these areas. Fast food offers profitable dining options, so the demand is increasing. In addition, the self-service facilities of fast-food restaurants are the biggest driving force in the Europe fast food market. Changes in customer demand and the introduction of new product variations and flavors are several factors that are expected to create profitable growth opportunities for manufacturers during the forecast period.
Fast food is considered junk food and is the largest source of sugar, salt, fat, and calories. Regular consumption of fast food increases the likelihood of being overweight, obese, and other medical problems. Therefore, increased health awareness among the population can hamper the growth of the Europe fast food market. The increase in health problems like constipation, digestive problems, and gastrointestinal problems caused by regular consumption of fast food will hamper the growth of the Europe fast food market in the near future. Factors such as high set-up costs in restaurants and the growing health problems of fast-food consumers are expected to hamper the growth of the Europe fast-food market. Furthermore, the rise of casual fast food is expected to have a negative impact on the growth of the Europe Fast Food market.
Among them, the burger/sandwich segment is expected to occupy a large part of the market due to the increasing consumption of hamburgers by the US population. Pizza/pasta is likely to occupy a huge fast food market for years to come due to the sheer number of crazy pasta pizza shops that can level up to meet your growing needs.
Among them, the food delivery services segment is growing at a significant rate due to the convenience of various facilities and manufacturers, and consumers tend to prefer door-to-door delivery facilities. The QSR segment is expected to dominate the market in 2021. Quick-service restaurants produce large volumes of processed foods to meet growing customer demand. The increasing penetration of the Internet and the increasingly rapid access to smartphones have led to more purchases being made through online channels.
The European fast-food market is projected to grow notably during the forecast period. The United Kingdom held the most significant share of the European market owing to rising demand for rapid food delivery and the expanding quick-service restaurant industry in the country. Consumers' increased demand for fast food led to a rise in several fast-food outlets across the country, which fuels the UK fast-food market revenue. The overall sales of the quick service restaurants had increased by 35.2% in 2022 compared to the past five years, and the total number of quick service restaurants reached around 39,300 in 2022, which has risen more than 3000 since 2019. The increased demand for fast food during the pandemic and post-pandemic increased the United Kingdom's takeaway industry, leading to UK market growth. The growing establishments of standalone restaurants in various locations, such as urban and suburban areas, rural regions, and strip malls, fuel the regional market growth rate. These provide a limited menu of quick and convenient meals such as burgers, sandwiches, and salads.
France held the second-largest share in the European market and is anticipated to maintain the growth rate in the coming years. The rising popularity for the meat-based dishes and hamburgers in the country is escalating the regional market growth rate, instilling optimism about the market's future. The increasing coffee consumption among the France people is enhancing the establishment of various cafes which is driving the fast-food market in the country. The consumption of coffee is generally high in the country and around 68% of the French people were habituated to regular coffee in 2022.
The Russian fast-food market is developing due to the increasing number of food outlets nationwide. Most individuals in Russia prefer cuisines, meals, and international dishes like pancakes, burgers, sandwiches, and pizzas, driving the country's market growth. The convenience, taste, and rapid service are gaining traction among the people, leading to the growth of the fast-food market in Russia. According to the Russian Federal State Statistics Service, most Russian households spend around 4.5% of their total expenditure on eating outside.
Germany is estimated to have prominent growth during the forecast period. The full service-restaurants hold most significant share in the country where the fast-food industry is emerging due to growing demand for rapid online deliveries. The cloud kitchen segment, with its unique taste experience, rapid food delivery, and ease of placing orders, is escalating its revenue in the German fast-food market, sparking intrigue and fueling the fast-food market growth in Germany. The traditional fast-food market in Germany is highly competitive, and the presence of well-established market players boosts the country's revenue.
The Italian fast-food market is expected to increase during the forecast period with a moderate CAGR. The rising number of tourists in the country is enhancing the demand for popular dishes like pizza, pasta, noodles, burgers, and others, which dominate the Italian market with fast-food brands. Pizza holds a substantial share of the market; around 40,000 restaurants in the country offer various kinds of pizza, which fuels the fast-food market growth in Italy.
The main players in the European Fast Food market include Cinnabon Franchisor SPV LLC, Auntie Anne's INC, Dunkin 'Brands Group Inc., Domino's Pizza INC, Restaurant Brands International Inc., Firehouse Restaurant Group Inc., Hardee's Restaurants LLC, McDonald's, Jack in The Box INC and YUM! Brand, INC.
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